Welcome to HEM Digital
Author: Helen
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Meta ads UK location fee 2026 | Info for Local Businesses running Meta Ads! If you run Meta ads and you’re targeting customers in the UK, you’re about to see a small but important change to your billing. From 1 July 2026, Meta adds a 2% location fee to all ads delivered to UK audiences.…
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Most local businesses have a Google Business Profile. Very few have actually set it up properly — and even fewer are keeping it up to date. That’s a problem, because your GBP is often the very first thing someone sees when they search for a business like yours. Before they visit your website. Before they…
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AEO and GEO don’t have to be complicated! I going to be honest with you — when I first started seeing AEO and GEO pop up everywhere, my immediate reaction was “here we go again.” Every few years something comes along that’s supposed to make everything we know about getting found online completely obsolete. And…
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If you run a local business, chances are most of your customers don’t browse the internet — they search with intent. They’re not researching your industry.They’re looking for someone nearby, right now, who looks trustworthy. Local SEO in 2026 isn’t about tricks, hacks, or chasing algorithms. It’s about being visible, clear, and credible at the…
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Why Consistent Social Media Matters – More Than Going Viral Every now and then, someone tells a small business owner:“You just need one viral post.” If only it were that simple. The reality is, going viral doesn’t automatically mean more enquiries, more bookings, or more sales. It often just means more views — usually from…
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You Don’t Have a Traffic Problem — You’re Not Listening Closely Enough One of the first things I ask businesses when I manage their social media is simple:What questions do your customers ask you every day? Because those questions are already content ideas — and there’s almost always more than one person searching for the…