Welcome to HEM Digital
Category: SOCIAL MEDIA
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Every now and then, someone tells a small business owner:“You just need one viral post.” If only it were that simple. The reality is, going viral doesn’t automatically mean more enquiries, more bookings, or more sales. It often just means more views — usually from people nowhere near your target customer. For most local businesses,…
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One of the first things I ask businesses when I manage their social media is simple:What questions do your customers ask you every day? Because those questions are already content ideas — and there’s almost always more than one person searching for the same answer. Listening before posting Many businesses post regularly but struggle to…
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Why Outsourcing Your Social Media Matters Running a business means juggling a lot of tasks — and social media often falls to the bottom of the list. Between managing clients, admin, and day-to-day work, finding time to create regular, high-quality content can feel impossible. That’s where outsourcing your social media management comes in. If you’re…
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Social Media Engagement is Key It’s tempting to treat social media as a digital noticeboard, posting announcements, promotions, and the occasional update. While those elements have their place, social media’s real power lies in its interactive nature. Customers aren’t just scrolling for information; they’re looking for connection. Responding to comments, answering questions, and participating in…