Welcome to HEM Digital
Author: Helen
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Every now and then, someone tells a small business owner:“You just need one viral post.” If only it were that simple. The reality is, going viral doesn’t automatically mean more enquiries, more bookings, or more sales. It often just means more views — usually from people nowhere near your target customer. For most local businesses,…
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One of the first things I ask businesses when I manage their social media is simple:What questions do your customers ask you every day? Because those questions are already content ideas — and there’s almost always more than one person searching for the same answer. Listening before posting Many businesses post regularly but struggle to…
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New Year, Clear Marketing: Why January Is the Perfect Time to Plan Your Content January often arrives with a sense of reset. New diaries, fresh goals, and the motivation to do things better than last year. Yet when it comes to marketing, many businesses jump straight into posting without stepping back to plan. At HEM…
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SEO vs AEO? We all know SEO! It’s been the digital marketer’s and business owners’ focus for years — the go-to strategy for getting your website noticed online.But there’s another term starting to pop up more and more: AEO.So what exactly is AEO, and how does it differ from SEO? More importantly, why should you…
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Social Media Engagement is Key It’s tempting to treat social media as a digital noticeboard, posting announcements, promotions, and the occasional update. While those elements have their place, social media’s real power lies in its interactive nature. Customers aren’t just scrolling for information; they’re looking for connection. Responding to comments, answering questions, and participating in…
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Even with a physical shop, customers will start their journey to your door online! It is so important that you are visible, remain relevant and have a strategy in place for sustainable growth, to ensure your business outranks your competitors! Don’t worry – I can help!